Source: PR News Wire

As swim suit season kicks into high gear, ALDI offers a more affordable way to eat right with its exclusive Fit & Active® brand. More than 150 Fit & Active product varieties – including a diverse selection of whole grains, lean meats, lowfat dairy products and wholesome snacks – can be found throughout the store. Each package features “Fit Facts” on the front to help shoppers make healthier choices.

“At ALDI, we believe you can eat healthy, high-quality food without increasing your food budget. With our Fit & Active exclusive brand, ALDI offers our customers high-quality nutritious foods that are lower in calories, fat or sodium; but also taste good and are affordable,” said Chuck Youngstrom , president of ALDI. “We also want to make it easier for our shoppers to fit these foods into their overall eating plan—that’s why we’re committed to our own front-of-pack labeling program that highlights key nutritional facts on every product in the Fit & Active line.”

The Fit & Active “Fit Facts” labeling program includes green tabs that highlight the amount of calories, fat, sodium and sugars contained in each serving – including the amount and percent Daily Value. ALDI was recognized in Supermarket News’ annual “Fit List” for its efforts in promoting healthy diets using the USDA’s MyPlate campaign. The “Fit List” – which recognizes the retailers who are the best in the business in health, wellness and sustainability – praises ALDI Fit & Active products and the marketing tools used to encourage shoppers to make healthier choices.
Read more about their fit & active products here.

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