Mancow came into Chicago in the early 1990s. He lit up the radio scene. Radio success in Chicago followed. Chicago loves Chicago Radio Stars. Chicago success led to syndication.
Mancow was on top of the world. Then Q101 dropped Mancow’s show in Chicago.
Chicago’s radio star, was no longer on Chicago radio, even though he was broadcasting a radio show daily, mornings, from Chicago. Then came WLS-AM and a new radio show. Mancow worked double duty and did two shows daily.
Then WLS-AM dropped Mancow.
Until AM 1530 WCKG picked up Mancow’s radio show for Mornings AND Afternoons in Suburban Chicago, Mancow was UNHEARD in Chicagoland radio.
Today, Mancow’s radio show is broadcast on TV on Chicago’s low rated UHF Channel 50.
What’s developed is a clear change in Muller’s radio show. Phrases like “see” and “look” take on a whole new meaning as Muller refers to things only a handful of those viewing on TV can actually see. The rest of those tuning in on AM 1530 and other stations across the country are left “in the dark” during these visual references.
Other radio shows have been adapted for TV. WCKG’s own Dan Patrick Show is also simulcast on NBC’s Sports Network and Dish Network. Howard Stern’s radio show used to be broadcast on TV as well. Two keys to the success of both shows were the fact they were radio shows first, and TV shows second…and the way they were broadcast on TV fit with the audience they served. The jury is still out as to whether Mancow’s target audience is at home, in front of a TV from 6am-8am Mornings.
Mancow’s own website boasts his TV Show Channel, but makes no mention of his Chicago radio flagship…the station which airs him in morning and afternoon drive…. 1530 WCKG.
Have you noticed a difference in Mancow’s radio show? Do you enjoy the show?
Please leave your comments below.
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